The Good Side of Mud Season
It is finally spring in Summit County and the signs and sounds of melting snow are everywhere. If you’ve spent time in the mountains you know it as mud season. And I know it as the season of post-holing at the most inopportune moments. It doesn’t happen when I’m by myself, investigating new terrain on…
HPG Goes Pro
In a move that has surprised marketing execs at the elite outdoor retailer, Patagonia founder Yvon Chouinard decided to make the Hot Pink Gorilla the new “face of Patagonia.”Dmitri Siegel, Executive Creative Director at Patagonia explains, “He’s just got the right attitude for our company. …He right? Is it a he? Or is it a…